For Rockstar Wireless
Eight hubs · Apr 2027 – Nov 2028
31 October 2026
Put Rockstar in front of the 1.9 million Filipino Americans who live where this tour plays.
Eight U.S. dates inside the metros where Filipino Americans concentrate: Cookie$, Midnasty & Friends, with local Filipino acts opening every night, including U.S. hip-hop names from the old school and the new. You already sell the two products this audience buys: calling home, and a family plan that carries the house.
4,974,949Filipino Americans, U.S.
1,913,218In the seven hub metros
35,000Seats across eight hubs
24,500Attendees at plan (70%)
8Dates, Apr 2027 – Nov 2028
Headline every night · 60 min
Cookie$
The tour's anchor, closing each date with a full headline set and the guest spots that follow it.
Direct support every night · 45 min
Midnasty
Direct support on every stop, back out for the mid-set guest spot, and the reintroduction campaign runs through the dates.
Local openers · 45 min
Two local Filipino acts a night
Booked hub by hub: U.S. hip-hop names from the old school through the new generation, plus the strongest acts in each city's own scene.
The fit
Your shelf already has the two products this market buys.
Global Talk and Text is the call-home product. Family Plan at two or more lines is the household product. Neither is marketed to Filipino buyers today, and the perks already on your plans — $75,000+ in exclusive perks, 50% off the first month — read as show-day offers without inventing anything new.
Rockstar runs on culture activations, not on price alone: all three U.S. networks, no contracts, no hidden fees, and a live-events acquisition model. This tour is that model aimed at the densest family-plan market in American prepaid, and it comes with a radio desk that keeps working between dates.
The eight hubs
Hub
Date
Seats
Metro Filipino pop.
San Diego
10 Apr 2027
3,000
203,548
Las Vegas
12 Jun 2027
3,500
169,656
Los Angeles
4 Jul 2027
6,000
540,071
San Francisco Bay Area
19 Feb 2028
5,000
320,533
Honolulu
18 Mar 2028
4,500
252,603
Chicago
20 May 2028
4,500
164,964
New York
16 Sep 2028
5,500
261,843
New Jersey
18 Nov 2028
3,000
NY–Newark metro
Total
8 dates
35,000
1,913,218
Filipino alone, ACS 2020–2024 five-year estimates. New Jersey sits inside the New York–Newark–Jersey City metro, so it is not double-counted.
What you get at every hub
Activation desk inside the venue, doors to curtain, staffed jointly: bring your phone, keep your number, activate on site.
QR on every ticket, poster and credential. Coded per hub, so every line traces to the city that produced it.
The VIP Wallet pass is the onboarding link. Scan at the gate, activate before the headline set.
Barkada 4, four lines with Global Talk and Text bundled, sold against the tour's own four-pack ticket bundle.
Tawag Home nights: a free call home to Manila from the booth, on a Rockstar line.
Artist SIM at the merch table, bundled with tour merch, at the highest-intent moment of the night.
Radio-PH desk: a weekly Tawag Home segment, host reads, and live broadcast windows at the two flagships.
Four content films shot by the tour documentary crew, cut for Rockstar social.
The subscriber model
8,535Lines, full cohort
$76Blended CAC
4.2 moPayback
$2.77MCohort contribution
Gate 3% activation, 200 four-line households, 4,000 lines from Radio-PH and artist codes over twelve months, 3,000 through community channels. ARPU $40, 45% contribution, 18-month average life, $324 a line.
Three ways in
Recommended
A · Network partner
$650,000
Title across all eight hubs
Wireless category exclusivity
All activation rights, co-branded plans
Four films, Radio-PH desk
B · Performance
$250k + $40/line
Activation rights, co-brand
No exclusivity
H4H staffs the desks
C · Media barter
$180k + $470k
Cash plus in-kind lines, trial SIMs, giveaways
Lowest cash, highest product cost
Option A covers the leg's USD 1,030,000 fixed cost, which is the difference between playing eight hubs and playing three. Category exclusivity holds the corridor before a competitor takes it.